
Lebon2 Cafe Branding
生活總是充滿挑戰,卻依然對喜歡的東西都能保持熱忱。品牌主將幸福滋味和每一位朋友的故事,注入每一個甜點中。這裡就像秘密基地一樣,透過甜點牽起你們的手,對未來的你們給予懷抱與支持。
品牌設計的視覺語言通過可愛的卡通角色和明亮的色彩,營造出一種輕鬆與趣味兼具的品牌個性,讓消費者能夠瞬間感受到歡快與親和感。而字體的選用則進一步強調了這種有趣的調性,與甜點和咖啡輕鬆享受的氛圍相呼應。
整體設計風格的核心概念似乎在於「趣味與享受」,給顧客傳遞了一個簡單而美好的訊息:生活中的小確幸是值得珍惜的。
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Life is always full of challenges, yet we can still maintain our passion for the things we love. The brand owner infuses the taste of happiness and the stories of every friend into each dessert. This place is like a secret base, where through desserts, we take your hand and offer you a warm embrace and support for the future.
The brand’s visual language, through cute cartoon characters and bright colors, creates a brand personality that is both lighthearted and fun, allowing consumers to instantly feel joy and friendliness. The choice of typography further emphasizes this playful tone, aligning with the relaxed enjoyment of desserts and coffee.
The overall design concept centers around "fun and enjoyment," delivering a simple yet beautiful message to customers: the little joys in life are worth cherishing.









