滴滴香茶油包裝形象翻新
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台灣愛好茶。而茶葉應用多元,除了泡茶以外,還能製成並應用在不同食品上做搭配。
滴滴香以傳承三代的茶,推廣出更多不同的茶產品,期許大家對於茶的特色有更多不同的了解。

在設計部分,我們推翻舊款包裝,將品牌概念延伸在包裝上,以一滴滴的茶油滴入茶園中,並結合燙印加工,使整體包裝更加精緻,更加現代貼近年輕市場。

Taiwanese love to drink tea. And tea has a variety of applications. In addition to making tea, it can also be made and used to match different foods.
Didishiang promotes more and different tea products with the inheritance of three generations of tea, and hopes that everyone will have a more different understanding of the characteristics of tea.
In the design part, we overturned the old packaging, extended the brand concept on the packaging, dripped a drop of tea oil into the tea garden, and combined with hot stamping processing to make the overall packaging more refined and more modern and closer to the young market.








專案類型 Type | 包裝 Packaging
專案年份 Year | 2021
客戶 Client | 滴滴香
製作單位 Production | K9 Design
藝術指導 Art Director | Kevin
包裝設計 Packaging | Chian Yi
商業攝影 Photographer | WU2




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