Taylor 服飾品牌設計
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Taylor 是一間小小服飾店。希望打造一個能放鬆挑選服飾的空間。
我們在這小空間內挑選店內的服飾配件,進入自由而從容的狀態,設計概念呼應氛圍,採用簡單線條、文青插畫的設計風格去呈現這樣的服飾品牌。 在 Logo的設計上以「拿取衣服」的視覺轉化成插畫。角色插畫建構起整個品牌概念,你可以把它當成自己挑選衣物抑或是店員拿取衣物誠心呈現給顧客,都是令人有趣的畫面。

Taylor is a small clothing store. I hope to create a space where I can relax and choose clothes.
In this small space, we select the clothing accessories in the store to enter a state of freedom and calmness. The design concept echoes the atmosphere, and the design style of simple lines and literary illustrations is used to present such a clothing brand. In the design of the logo, the visual of "take clothes" is transformed into an illustration. The character illustrations construct the entire brand concept. You can think of it as choosing clothes yourself or as a shop assistant taking clothes and presenting them to customers sincerely. It is an interesting picture.




專案類型 Type | 品牌 Branding
專案年份 Year | 2021
客戶 Client | Taylor Studio 泰勒服飾
製作單位 Production | K9 Design
藝術指導 Art Director | 林委呈 Kevin Lin
設計 Designer | 楊雅妃 Ya Fei Yang
攝影 Photographer | 無二創意 林昱翔 Férguson Lin


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