SOLAR SYSTEM PACKAGING｜太陽系酥餅禮盒
Mid-Autumn Festival is an important traditional festival in Chinese culture, and it has a place in people's hearts. At the same time, the Mid-Autumn Festival is also a reunion day. People will come back with cake as a souvenir to their homes to eat, reunite, and visit relatives and friends. They also eat certain foods related to the moon and reunion. These foods are also used for worship. For example, Chinese (Han), Vietnamese (Jing), and Ryukyu people all have the custom of eating moon cakes.
With such a demand, competition between packaging and publicity among the major cake shops is intense. Over the years now, we have seen many packaging designs emerging one after another. Each brand tries to reach a different type of design to increase sales.
One of our customers - Taiwan's engaged by making pastry and sales that require a packaging design that is "unique" for its products. We propose a non-traditional Chinese concept that is designed to launch its own packaging design and to enhance the Chinese market as well as the young market.
The packaging vision is drawn by the elemental analysis of the solar system, which constitutes a simple and powerful message that constitutes the importance of “the gift from the distant universe” as “precious” behind the product. Gold and platinum are the main colors of the package, to bring out the vision of exudes modern, artistic and humorous images.
We aim to position the package between quality and collectibles. To achieve the goal, we decide to used metal-like paper under Arjowiggings' and Alchemy collection. As a finishing detail, we decided to use hot stamping to add layers to certain areas of the box. For each product, it has its particularity, so different boxes have different colors of paper to distinguish the difference between the products so the design of the product can be delivered and quickly identify.