Sakaisshiki Yōkan Box 茶菓一色羊羹禮盒
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羊羹在日本非常著名的點心之一,一般以紅豆為材料,其後亦發展至有栗子、番薯甚至是綠茶口味的不同款式。
除了成為日本人日常的茶點外,亦成為了一種日本的特式土產。
包裝設計以日本祭典煙火為構想,以線條的方式轉化,並為了區分品牌另一個產品線,主要形象以明亮色系為主要呈現,透過出極簡的煙火形象,同時將日式風格融入其中,一口茶、一口羊羹,享受濃厚的日式氛圍慶典。

煙火在夜空中綻放後便安靜的消失了。這樣的意境和品嚐和菓子是相同的,短暫的絢爛就有如那入口即化的內餡,滋味驚艷卻像煙火般稍縱即逝,留下的只有心中那深刻的烙印。

Sakaisshiki Yōkan Box
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Yōkan is one of the most famous desserts in Japan. It is usually made of red beans, and later it has developed into different styles with chestnut, sweet potato and even green tea flavors.
In addition to becoming the daily refreshment of Japanese people, it has also become a special Japanese product.
The packaging design is conceived of Japanese festival fireworks, transformed in the form of lines, and in order to distinguish another product line of the brand, the main image is mainly presented in bright colors, through the minimalist image of fireworks, while integrating Japanese style into it, A sip of tea and a sip of Yōkan, enjoy a festival with a Japanese atmosphere.








專案類型 Type | 包裝 Packaging
專案年份 Year | 2021
客戶 Client | 茶菓一色
製作單位 Production | K9 Design
商標設計 Logo Design | Kevin Lin
包裝設計 Packaging Designer | Kevin Lin
商業攝影 Photographer | Férguson Lin
Print | 金彩曰包裝




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