若水玫瑰露 Rebranding & Packaging
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玫瑰花不僅是女人喜愛的花材,其實,玫瑰花還是一種很好的藥食同源的食物, 在中醫及西方的芳香療法,都曾利用玫瑰作為療癒人心的帖方。若水玫瑰露使用大量新鮮有機的玫瑰花瓣, 希望帶給女性獨一無二又有點奢華浪漫、覺得被愛的微妙感受。品牌形象上我們改變傳統中醫形象,以寵愛自己的自然保養出發,在品牌識別設計圖像式商標,將產品本質「道家養生」融合產品原料「玫瑰」,並在產品分類圖像做統整性,將舊有圖像捨棄,重新訂定色彩計畫,並用色彩做產品濃度的區分​,將質感往上提升,吸引更多喜歡養生、期望美麗的現代女性。

Roses are not only a favorite flower material for women. In fact, roses are also a good food with the same source of medicine and food. In Chinese medicine and Western aromatherapy, roses have been used as a healing formula. If Water Rose Dew uses a lot of fresh organic rose petals, it hopes to give women a unique, luxurious, romantic, and delicate feeling of being loved. In terms of brand image, we change the image of traditional Chinese medicine, starting from pampering our own natural maintenance, designing image-style trademarks in brand recognition, integrating the essence of the product "Taoist health care" with the product raw material "rose", and integrating the product classification images , Abandon the old images, re-determine the color plan, and use color to differentiate the product concentration​ to improve the texture and attract more modern women who like to maintain health and expect beauty.​​​​​​





專案類型 Type | 包裝 Packaging
專案年份 Year | 2021
客戶 Client | 若水玫瑰露
製作單位 Production | K9 Design
商標設計 Logo Design | Ya Fei Yang
包裝設計 Packaging Designer | Kevin Lin
商業攝影 Photographer | Férguson Lin
Print | 金彩曰包裝



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