Chinese Tea Gallery Packaging 華茶館四入禮盒

傳承分享的華茶大館
位於香港的茶葉供應公司,已有50多年的歷史,華茶館於2014年成立,源自長輩的心血創作 – 「華茶大觀」,目的想將中華茶文化推廣至全球各地。而隨著
時代的變遷,全球流通便利,華茶館不僅將中華茶文化推至全球各地,甚至還引入世界各地的茶文化至華人市場,使茶文化能夠相互學習、分享。
東西共融,海納百川
「華」對於亞洲地區是一個代表性詞彙,而我們重新定義了華的概念,「華」不只是一個亞洲地區的代稱,也是代表著多元共生的一個文化群體。承接品牌概念,集合世界各地的茶品文化,包裝的設計將使喜歡東西方茶品的人可以自由挑選置入禮盒中。
Goodspring hopes to convey a new life style, love yourself and love your family, starting with a bottle of bird’s nest every day.
In recent years, People’s pursuit and attention to health and externality have continued to increase. Under such a trend, health care from the inside out is bound to be particularly important. We also hope that the benefits of eating bird’s nest for maintaining internal and external bodies will be conveyed to more ethnic groups. know.

Bird’s nest is a maintenance food to maintain youthful beauty and good health.
We put forward a concept of “time”, taking the image of time as a visual. Purple is the main color of the brand, because we use this color to convey a modern and noble feeling. As a visual detail, we decided to use hot stamping to add layers to the main area of the box to convey the image of “time”.

Project Info

  • Categories:企業形象識別, 包裝設計, 品牌設計規劃, 平面設計