Graphic Designer / Kevin Wei-Chen Lin & Michael Hao-Chien Huang
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來自台東的大百吉商號以自產自銷的米為產品,強調與自然共生的意象,帶給消費者愛護大自然的品牌形象。
而台東最讓人印象深刻的就是自然風景,設計概念:運用幾何圖形簡化風景春夏秋冬並融入廠商的核心價值:自然共存加入動物,呈現出生態多元的意象。

產品包裝上,採用腰封設計,裸露產品內容物,並衍伸出禮盒設計:考量重量採用硬白卡四色印刷,結合提繩,不但能承受重量也徹底減少廠商提袋成本。考量到廠商的銷售通路:在各大農特產展覽之中脫穎而出,擺脫了大包米的既定印象,將米精緻化,將台東特產讓更多人看見。
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From Taitung uses self-produced rice as its product, emphasizing the image of symbiosis with nature and bringing consumers a brand image that cares for nature.
The most impressive thing about Taitung is the natural scenery. The design concept: use geometric figures to simplify the landscape, spring, summer, autumn and winter and integrate into the core value of the manufacturer: natural coexistence joins the animal, showing the image of ecological diversity.​​​​​​​


Art Director | Kevin Wei-Chen Lin
Designer | Kevin Wei-Chen Lin.Michael Hao-Chien Huang
Photographer | Férguson Chang
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2018


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