品牌主理人因自家茶行對烏龍茶情有獨鍾。但市場上年輕族群對烏龍茶的認識不深,於是萌生開設烏龍茶專賣店的想法。
透過品牌,不只是販售手搖飲料,而是傳遞我們的價值觀。

「烏龍西施」不是一種茶,而是一種觀看人生的態度。 烏龍雙關「茶」、與「搞烏龍」的含義,分別代表產品以烏龍茶為主打;以及面對烏龍的人生,讓我們坦然面對。藉著重新定義「烏龍與美女」的概念,轉化成品牌名稱,希望傳遞開心的能量給消費者。

The owner of the brand has a special liking for oolong tea because of his own tea shop. However, the young people in the market did not have a deep understanding of oolong tea, so the idea of opening an oolong tea specialty store was born.
In Asian culture, the word "oolong" means a small mistake has been made.
Through the brand, not only selling hand-crank drinks, but also conveying our values.
"Oolongsexy" is not a kind of tea, but an attitude of lifestyle. The meanings of "tea" and "making mistake" in the oolong doubles respectively mean that the product is mainly based on oolong tea; and in the face of "oolong" life, let us face it calmly. By redefining the concept of "Oolong and Beauty" and transforming it into a brand name, it hopes to deliver happy energy to consumers.





專案類型 Type | 品牌 Branding
專案年份 Year | 2021
客戶 Client | 烏龍西施 Oolongsexy
製作單位 Production | K9 Design
藝術指導 Art Director | Kevin Lin
專案經理 Project Manager | Teresa 
商標設計 Logo Designer | Ya Fei Yang
視覺系統設計 Visual System Designer | Kevin Lin ,Ya Fei Yang & Chian Yi Yang




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