出自愛與關懷的健康飲品
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位於桃園的快樂田生技,常年關懷照顧癌症及銀髮族群,同時積極與台灣醫療院所與食品研究機構合作,不斷精進先端創新知識及研發技術。研發出營養補充飲品、機能性營養品,主要提供給無法正常進食或進食困難者、手術前後需營養調養者、需低膽固醇及低鈉飲食之患者
而我們受到委託設計此產品形象包裝,我們運用大量色塊呈現液體流動及各種原物料的簡化視覺,以日系雅緻的形象,吸引其目標族群,期望他們感受健康、美味。

Healthy drinks from love and care
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Our customers care for cancer and silver-haired people all the year. At the same time, they actively cooperate with Taiwanese medical institutes and food research institutions to continuously improve cutting-edge innovative knowledge and R&D technology. Developed nutritional supplement beverages and functional nutrition products, mainly for those who cannot eat normally or have difficulty eating, those who need nutritional care before and after surgery, and those who need a low-cholesterol and low-sodium diet
And we were commissioned to assist in the design of the product image packaging. We used a large number of color blocks to present the simplified vision of the liquid flow and various raw materials. With the elegant Japanese image, we attracted the target group and expected them to drink healthy and delicious.
Creative Director | Wei Cheng Lin / 林委呈
Designer | Ya Fei Yang / 楊雅妃 & Wei Cheng Lin / 林委呈
Photographer | Férguson Chang
Client | 快樂田生技股份有限公司



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