鹿米菓爆米花禮盒設計

鹿港鎮 also named as「鹿仔港」
Taiwan’s first capital established by Han immigrants was Taiwan’s economic and Trade Centre In thing Dynasty, and 鹿港 was an important town for Han families in Qing Dynasty. It is one of the few ancient towns in Taiwan that retains complete heritage, culture, cultural relics and historic sites of the Han nationality. People in 鹿港 are also feeling proud of it. They tried their best to keep their antiques and customs and living in harmony with them. Therefore, the frequency and scale of temple fair activities are the most important in Taiwan. In terms of local specialties, shrimp monkeys, local traditional snacks, traditional pastries, and traditional craft are most well known. 
Rice cracker is located in a town full of culture. It is a combination of western-style popcorn with local noodle tea production. They hoping that tourists can smell it when walking around the street. To achieve this goal, we’ve improved the packaging from the original packaging by using illustration combined with local architectural elements and transform it as the main visual. It gonna be the most highlighted gift box in the street.

鹿港鎮,舊稱「鹿仔港」,臺灣第一個由漢人移民建立的都會,曾是清代台灣經濟貿易中心,鹿港是清代漢族家族移居重鎮,是少數保留完整漢族習俗、文化、文物、古蹟的台灣古鎮,而在地鹿港人也深以此為榮,盡量保持古文物、習俗並與之和睦相處,因此廟會活動頻率與規模為臺灣最重要。
地方特產方面,則以蝦猴、地方傳統小食、傳統糕點、傳統工藝最為人所知。
鹿米菓位於這個充滿文化的小鎮,將在地的特產麵茶結合西式的爆米花製作,希望遊客遊走鹿港老街中,能聞到陣陣爆米花香。
為了達到此目的,我們將原有包裝改良,運用插畫結合當地的建築元素並將其轉化為主要視覺。
使其成為在老街中,最受注目的伴手禮盒。




Creative Director | Kevin Lin
Designer | Ya Fei Yang
Photographer | Férguson Chang​​​​​​​
Print | 金彩曰包裝
Client | Df 職人工坊


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