鹿港鎮 also named as「鹿仔港」
Taiwan’s first capital established by Han immigrants was Taiwan’s economic and Trade Centre In thing Dynasty, and 鹿港 was an important town for Han families in Qing Dynasty. It is one of the few ancient towns in Taiwan that retains complete heritage, culture, cultural relics and historic sites of the Han nationality. People in 鹿港 are also feeling proud of it. They tried their best to keep their antiques and customs and living in harmony with them. Therefore, the frequency and scale of temple fair activities are the most important in Taiwan. In terms of local specialties, shrimp monkeys, local traditional snacks, traditional pastries, and traditional craft are most well known.
Rice cracker is located in a town full of culture. It is a combination of western-style popcorn with local noodle tea production. They hoping that tourists can smell it when walking around the street. To achieve this goal, we’ve improved the packaging from the original packaging by using illustration combined with local architectural elements and transform it as the main visual. It gonna be the most highlighted gift box in the street.