春 - 即為新的開始,有好運之意。          
好春,希望傳達一種新的生活模式,愛自己,愛你的家人,從每天一瓶好春燕窩開始。
近年來民眾對於健康、外在的追求及注重程度不斷上升,在這樣的趨勢下,由內而外的健康保養勢必格外重要,也希望將食用燕窩保養內外身體的好處,傳達給更多族群知道。
​​​​​​​
燕窩是維持青春美容、身體健康的保養食品。
我們受到委託執行該品牌包裝設計的形象,提出了一個”時間“的概念,將時間的意象具體做為視覺,紫色是品牌的主要色彩,因為我們以此色彩傳達出現代、高貴的感受。作為視覺細節,我們決定使用燙印加工在盒子的主要區域增加層次,傳達”時間“的意象。

Goodspring hopes to convey a new life style, love yourself and love your family, starting with a bottle of bird's nest every day.
In recent years, People’s pursuit and atte
ntion to health and externality have continued to increase. Under such a trend, health care from the inside out is bound to be particularly important. We also hope that the benefits of eating bird’s nest for maintaining internal and external bodies will be conveyed to more ethnic groups. know.
Bird's nest is a maintenance food to maintain youthful beauty and good health.
We put forward a concept of "time", taking the image of time as a visual. Purple is the main color of the brand, because we use this color to convey a modern and noble feeling. As a visual detail, we decided to use hot stamping to add layers to the main area of the box to convey the image of "time".






Client | 好春燕窩
Package Designers | Kevin Lin / 林委呈 & Yu Han Sue / 蘇郁涵
Photographer | Férguson Chang / 張賀翔
Project Assistant | Zi Yu Liu / 劉子瑜
Print | 金彩曰包裝
​​​​​​​



Back to Top