戴希爾國王派包裝形象
-
國王派,源自法國,在每年天主教主顯節前後食用的蛋糕,由千層酥加上杏仁奶油內餡烤制而成,為了紀念基督教聖經記載的東方三博士朝見襁褓中的耶穌的事件。

國王餅的歷史可以追溯到古羅馬時代,當時羅馬人在節慶的宴會上在糕點中放置蠶豆,吃到蠶豆者成為「一日國王」,享受一天的特權。基督教統治歐洲之後,教會將這傳統與東方三博士聯繫起來,並將蠶豆換成小瓷偶。如今的國王餅中往往藏有小瓷偶,並通常與硬紙王冠一起售賣。法國人在1月初的聚會中仍會分食國王派,吃到「小瓷偶」者成為幸運兒,得到他人的祝福。​​​​​​​

Le Désir Pâtisserie  Galette des Rois Packaging 
A king cake, also known as a three king's cake, is a cake associated in many countries with Epiphany. Its form and ingredients are variable, but in most cases a fève (lit. 'fava bean') such as a figurine, often said to represent the Christ Child, is hidden inside. After the cake is cut, whoever gets the fève wins a prize. Modern fèves can be made out of other materials, and can represent various objects and people.






視覺概念


故排版上的留白以強調品牌的細膩之處:專心享受舒適的甜點,享受當下的沈靜。
並以店內深藍色為主色,藉由深藍色帶出浪漫質感加上燙金加工,同時具有襯托甜點,以此營造質感、精緻而不失細膩的氣質。

Visual concept
The owner of the Japanese-French dessert brand has a strong interest in desserts and is very demanding of quality. He only presents the most perfect desserts to everyone, so that everyone enjoys and calms every moment when they taste desserts.
Therefore, the white space in the typography emphasizes the delicateness of the brand: concentrate on enjoying comfortable desserts and enjoy the calmness of the moment.
The dark blue in the store is the main color, and the dark blue brings out the romantic texture and the bronzing process, and also sets off the desserts, so as to create a texture, exquisite and delicate temperament.







專案類型 Type | 包裝 Packaging
專案年份 Year | 2021
客戶 Client | 戴希爾甜點工作室
製作單位 Production | K9 Design
藝術指導 Art Director | Kevin
包裝設計 Packaging Design | Fei
商業攝影 Photographer | Férguson




Back to Top