Our Client- Who based in Taiwan, is engaged in the production of soap and in an attempt to repackage their brand image as well as their product packaging with the design direction - “Pure”.
We had proposed a simple concept which is to launch and target the youngest market. Throughout the holes that designed on the packaging Is to differentiate the different colors of the soap and to capture the best visual from the whole vision as in to bring out the importance of purity and simplicity behind the soap.
White color is the main color of the whole packaging design because we believe that it’s the best way to present the value of the product, which is purity and simplicity. To achieve our goal, we decide to use the Original Arjowiggins UK series type of paper. For the finishing details, we decided to add some layers to certain areas of the box by using Hot Stamping. To have its particularity, we make the box with holes to present the color of each product as well as to allow the quick identification of the consumer.
Designer | Kevin Lin