陽光菓菓 - 夢想人生果乾禮盒
混亂的一年改變世界,人們失去希望與夢想。 象徵希望的光與充滿活力的文字相互輝映,期許明年有一個好的開始, 擁有純粹的快樂,滿懷希望的向前;秉持信念,將這份正向能量傳遞給周遭的每個人。 將世界重新鋪上鮮豔色彩,追逐自己的夢想。

Sunnygogo - A Dream Life
A chaotic year has changed the world and people have lost their hopes and dreams. The light symbolises hope and inspiring words serve as a motivation. I look forward to a good start next year, with pure happiness and hopeful progress. I shall also uphold the faith and pass along this positive energy to everyone around me. I wish to inspire the world with bright colours and remind them to continue chasing their dreams.
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Product Concept

果乾是已去除水份的水果祐,通常用日曬、烘乾機等方法。常見的果乾有提子、椰棗、梅、杏等。
4000多年前美索不達米亞就已出現果乾。在亞洲地區果乾產品非常多元,在這樣的情況下,果乾企業在客戶和宣傳方面存在激烈的競爭。近年來,我們看到果乾品牌出現了很多包裝設計、廣告。通常會發現品牌形象趨近保守傳統和水果的視覺呈現。
我們的客戶–在台灣從事果乾製造和銷售的陽光菓菓,需要為其產品創造出“獨特性“的包裝設計。
我們提出了一個前衛的概念,並通過藝術設計獨佔果乾市場。那就是果乾品牌的策劃者認為“藝術”與“想法”是獨特的,期許自己能一直能引領果乾產業的前端。

Dried fruits appeared in Mesopotamia more than 4,000 years ago. In Asia, dried fruit products are very diverse. Under such circumstances, dried fruit companies have fierce competition in terms of customers and publicity. There are many packaging designs and advertisements for dry brands. It is usually found that the brand image is approaching conservative tradition and the visual presentation of fruits.
Our customer, Sunshine Fruit, which is manufactured and sold in Taiwan's army dried fruit, needs to create a "unique" packaging design for this product.




Visual System

黃色與螢光粉紅是此包裝的主要色彩,因為我們相信這些色彩散發出魔幻、光、希望,富於藝術氣息和獨特感相關的光環。牢記這些顏色和文字設計必須協調。作為裝飾細節,我們決定使用凸板加工在盒子的某些區域增加層次,並使用燙印效以獲得更多效果。

We put forward an avant-garde concept and monopolize the dried fruit market through art design. That is, the planners of the dried fruit brand believe that "art" and "ideas" are unique, and hope that they can always lead the direction of the dried fruit industry.
Yellow and fluorescent pink are the main colors of this packaging, because we believe that these colors exude magic, light, hope, full of art and uniqueness. Keep in mind that these colors and text design must be coordinated. As a decorative detail, we decided to use embossing to increase the level in some areas of the box, and use the hot stamping effect to achieve more effects.




Design Agency | K9 Design
Designer | Kevin Lin & Jay Lim
Photographer | Férguson Chang
Print | 金彩曰包裝
Client | 陽光菓菓-Sunnygogo dried fruit

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