DIAN YAN ZHI BRANDING
Due to Taiwan's Traditional makeup vocabulary, most of the product brand image is more friendly to Taiwan users. So we’ve decided to add some of the Taiwan characteristics into our vision to make our consumers feel more friendly towards the product also to make our consumers have more confidence in our product as well as make Taiwan Beauty Products have their features.
In the future, we also hope our consumer will feeling more friendly to our products with the Taiwan characteristic elements and we also expected to launch a series of brand new yet refreshing products which they have never seen in the Taiwan market.
The visual expectation of the packaging design is to present the image of Taiwan in the earliest year when modern women are wearing makeup by the window. We turn the dynamic vision of the women wearing makeup through the windows into illustrations and mixed with modern aesthetic art to make the product closely to people’s hearts. In terms to make the product style to be more unique and easy clarification, we’ve added a hot stamping effect on the product and color of the clothing.
To achieve the effect, the packaging structure is different from the plastic packaging compared to those selling on the market. Once open the packaging, we regard to present the products as a presentation of art to our consumer. In consideration of the process of transportation, we also keep track of the delivery test back and forth. The purpose is to stabilize the product during the transportation process and also make sure our consumers receive not only a practical product but also the local spirit of Taiwan.
Designer | Wei Cheng Lin / 林委呈 & Ya Fei Yang / 楊雅妃
Client | 心合美人有限公司