Our Client - is a successor of a peanut factory in Taiwan. He wants to create its branding to target the youngest market. So we proposed a simple concept which is: “Eating peanuts can also be trendy”. We will be launching a modern brand image to attack more young adults.To differentiate from the traditional peanut packaging on the market, we present a modern visual perception through typography and various selection of colors to highlight the value of the products.
Peanut is a product with high universality so we believe that design can enhance the values of the products to convey the image of the young adult's pursuit of trend elements. To achieve our goals, we choose bottles and cans with sticker design and used laser hot stamping on the packaging to make it particularity and bring out the details. To make each product has its particularity, different flavor come with a different color in term to differentiate the products and increase the identity of the products to reach consumers.
Designer | Kevin Lin
Photographer | Férguson Chang