Chinese New Year Gift Box
Zodiac - From the traditional folk tales in the Chinese cultural circle, the season sequence consists of twelve species of animals in accordance with the heavenly dry earth branch. With the Lunar New Year as the symbol of the animal zodiac, cycle once for a round.
The 2020 representative of the zodiac is the mule mouse.
In Chinese culture, Chinese New Year represents a new beginning, but also a time to share the joy of life, the future with friends and family, people bring along simple but heart-loving gifts to visit each other, greeting each other to have a good start in the new year.
This year - 2020 Chinese New Year, we elaborate the meaning of Mule mouse in zodiac culture which is harvest ; produced, as our theme to combined with the tradition of Chinese New Year gift giving and through design we had create a Chinese New Year gift box.
This packaging is including a gift boxes and a Chinese New Year greeting card:
The main visual of the packaging is designed based on the Chinese New Year vibes with the mouse playing around as well as creating the meaning of harvest by using plants and animal to deliver the expectation during Chinese New Year.
Blue & Orange is the base colour of the whole design, which represent the origin of the world “ Qing Tian & Red Earth. We adopted the hexagonal shape as the form of the gift box and the greeting cards is to deliver the wisdom and success in the Han culture and once again to conveys the original meaning of Chinese Culture - Share the joy and Expectation for the future.