Beauty Three has entered its 53rd anniversary. As a senior brand of cosmetics, it is known for its cheap and high-quality products made in Taiwan. So far, it has upheld the spirit of innovation and is committed to improving product quality. It has become a classic brand of cosmetics. An indispensable supporting role. In this digital age, Beauty Three will innovate the brand image, make makeup a pleasant experience of life through the role of the beauty life provider, and write a new chapter belonging to this generation.
現代社會資訊發展快速，女權觀念崛起， 快速俐落、富有想法對於追求目標、夢想的女性一直展露頭角。 然而身為化妝用品的永和三美人，我們期許塑造她成為這樣的新時代女性 故標準字的設計上，主要以女性優雅俐落的感受為出發點， 再輔以明體字作為基礎架構的延伸，營造出簡潔中帶有現代的設計感。
The rapid development of information in modern society, the rise of feminist concepts, and the rapid and neat, full of ideas have been showing up for women pursuing goals and dreams. However, as the Beauty Three in cosmetics, we hope to shape her into such a new-age woman. Therefore, the design of standard characters is mainly based on the elegant and neat feeling of women, creating a simple and modern design.
As a powder puff brand for more than 40 years, Beauty Three is a classic product that accompanies many people to use makeup. In terms of packaging design, it does not completely overthrow the past design/color, and continues the spirit of Beauty Three. Excluding the excessive decoration and non-following style, the packaging becomes simpler, and you can recognize the Beauty Three at a glance.
＃台灣製造 ＃經典 ＃時尚
專案類型 Type | 包裝 Packaging
專案年份 Year | 2021
客戶 Client | 永和三美人
製作單位 Production | K9 Design
藝術指導 Art Director | Kevin
包裝設計 Packaging Design | Kevin
商業攝影 Photographer | Férguson