安平限定精油組Milla Essential Oil Packaging


《安平追想曲》
傳說,台南安平港一位商人的女兒金小姐愛上了一位荷蘭船醫,然後生下了一個珍貴的女嬰,女嬰長大後和母親遭受了同樣的命運。他們愛上了背叛自己的愛和信任的男人。這首歌除了描述金小姐的情感世界外,還描述了當地人對安平土地的看法。我們希望向來安平的遊客傳達這個古老的兩個戀人的意外故事。
這個主題不僅在華語世界中是獨一無二的,而且在世界上也很少見。當第一次聽到這首歌時,我們從歌曲中挑選出不同的含義,並創建一系列新的插圖,這些插圖反映了人們對希望的理解和想像。
例如「伊是行船堵風浪」、「相思寄著海邊風」、「等你入港銅鑼聲」、「早日回歸安平城」,曲中均有描述。
 
這是屬於清代台南在地的淒美的愛情故事,我們將歌曲轉化成插畫形式並應用在商品上,使其栩栩如生。插圖中使用簡單的顏色喚起青春和甜美浪漫的童真。此次以同一個畫面,不同含義做插畫視覺,這些插圖描繪了夫妻倆相愛時令人難忘的一幕。尤其是金小姐與荷蘭船醫的相見相戀,船醫負心離開讓她傷心欲絕,金小姐盼望所愛為視覺意象。將此浪漫又淒美的故事用畫面傳達給來台南安平旅遊的觀光客能夠發現充滿視覺藝術中的懷舊情感,並帶回這份屬於「盼望」的伴手禮。
 
This is a poignant love story set during the Qing Dynasty, which was converted from a song into an illustration and brought to life through packaging design.
Legend has it that Miss Jin, the daughter of a merchant from Anping Port, Tainan, fell in love with a veteran Dutch ship doctor and then gave birth to a precious baby girl who grew up to be just like her mother. They suffered the same fate on loving a man who betrayed their love and trust.
In addition to describing Miss Jin’s emotional world, the song also describes the local people’s sentiments about the land of Anping. We wish to convey this unexpected tale of two lovers in the olden days to tourists that come to Anping.
 
This theme is not only unique in the Chinese-speaking world, but also rare in the world. When we first heard the song, we interpreted it as a kind of long distance modern relationship that happened during the 17th century China. We were able to pick out different meanings from the song and create a new series of illustration, which reflects hope and imagination as how we perceived it.
The illustrations portray memorable scenes from the couple’s life when they were in love; in particular the encounter between Miss Jin and the Dutch ship doctor, the doctor leaving with confidence, and Miss Jin hoping that her love was not just her imagination. Heartbroken by his decision to leave her, she still hoped for better days and wished to see him again.
Various types of packaging options are derived and simple colours are used in the illustrations to evoke the innocence of youth and sweet romance. Part of the design communication is to let the viewer be able to find a sense of nostalgia in the artwork.

 

 

Project Info

  • Categories:包裝設計, 平面設計